Your Print Marketing Guide: If your marketing mix lives entirely on screens, you’re leaving leads on the table. Print adds weight, credibility and staying power to your campaigns.
As part of the WOWVI family, we build omnichannel strategies that pair high-performing digital with beautiful, tactically chosen print. Below, we’ve outlined smart ways to use print across the funnel and where it makes sense to plug straight into our production partner, Active Print & Design, via product-specific links.
1) Make every handshake count with printed business cards
Your card is a tiny billboard. Keep it clean, scannable and action-oriented (QR to your best converting page, UTM on the URL). For premium finishes, recycled stocks, foils or QR-ready designs, order printed business cards.
Pro tip: Map each networking event to a unique QR parameter so you can attribute meetings back to specific touchpoints.
2) Help buyers compare with leaflets & brochures
Prospects still love a leave-behind they can flick through. Use brochures for considered purchases and multi-SKU stories; leaflets for short, single-minded calls to action. Start here for leaflets & brochures.
Pro tip: Mirror page hierarchy from your website so readers can jump online and find the exact content they just saw in print.
3) Put offers in hands with direct mail
Direct mail is a targeting and testing dream: geo-fence by postcode, segment by lifetime value, and A/B offers with trackable codes. If you’re ready to scale a local push or resurrect dormant customers, see direct mail solutions.
Pro tip: Pair mail drops with a 7-day retargeting window and a “scan to save” QR for lift you can measure.
4) Be unmissable with large format
Banners, posters and event signage work when they’re bold, simple and brand-true. Think: one headline, one benefit, one CTA. Get noticed with large format print.
Pro tip: Design for distance. If it’s meant to be read from 5 metres away, test it from 5 metres away.
5) Elevate experiences with event printing
Menus, roller banners, table numbers, invites, these details shape the memory of your event and the photos that live on afterwards. Explore event printing for fast, cohesive sets.
Pro tip: Create a mini “event kit” (welcome card + schedule + QR to photo gallery) to extend post-event engagement.
6) Keep operations sharp with manuals & binding
Onboarding packs, training manuals and SOPs land better when they’re durable and well-structured. For wire, perfect or comb binding, head to manuals binding services.
Pro tip: Add QR shortcuts to short explainer videos so staff can move from page to practice instantly.
7) Sort the essentials: photocopying & scanning
Not glamorous, but mission-critical when deadlines bite. Batch, archive and digitise with photocopying & scanning.
8) Turn customers into carriers with branded merchandise
Daily-use items (cups, bottles, totes, tees) keep your logo in rotation and your message in motion. Explore branded merchandise.
Pro tip: Tie merch to a specific campaign CTA (e.g., loyalty sign-ups) so you can quantify ROI beyond impressions.
9) Stand out with 3D printed promos
Short-run, hyper-custom pieces (keyrings, phone cases, event gifts) punch above their weight for launches and trade shows. See 3D printed products.
10) Nail the look first: branding & design
Consistency sells. If your assets need a glow-up before you print, check out our branding & design services for logos, stationery and campaign visuals that match your goals.
