As we head into 2026, audience expectations are higher than ever. Attention is harder to earn, trust is harder to keep, and brands are being judged at every touchpoint. Online and offline.
The brands that will stand out in 2026 won’t be the loudest. They’ll be the clearest, the most human, and the most consistent across video, physical spaces, and print.
At WOWVI Group, we see this shift every day. Working across video, physical spaces, and print has given us a clear view of where brands are heading and what they’ll need to do to stay relevant in the year ahead.
Here’s what we expect to shape the year ahead.
By 2026, video won’t just dominate, it will be assumed.
The real shift will be how brands use it. Over-produced, overly scripted content will continue to lose impact, while human, immediate, story-led video becomes the default.
What video will look like in 2026:
Short-form remains king: Vertical, mobile-first video will still lead, designed for fast consumption and emotional impact.
Authenticity over aesthetics: Brands will lean into behind-the-scenes content, real voices, and imperfect moments.
Storytelling beats selling: Video will focus on values, people, and purpose, not just products.
Video everywhere: Websites, exhibitions, retail spaces, internal comms, and presentations will all rely on motion to bring brands to life.
In 2026, the best video won’t feel like marketing, it’ll feel like connection.
Spaces in 2026: From Physical Environments to Brand Experiences
By 2026, spaces will no longer be judged purely on how they look, but on how they make people feel.
Offices, retail environments, exhibitions, and hospitality spaces will be designed as immersive brand experiences, not static environments.
What we expect to see:
Experience-first design: Spaces built around interaction, movement, and emotion.
Clear brand storytelling: Layouts, materials, graphics, and digital elements working together to express brand identity.
Flexibility as standard: Spaces that adapt easily to collaboration, events, focus, and growth.
Digital woven into physical: Motion content, screens, and interactive elements used intentionally, not as decoration.
Wellbeing and sustainability baked in: Natural light, biophilic design, responsible materials, and comfort-led layouts will be non-negotiable.
In 2026, the most successful spaces won’t just support work or commerce, they’ll build culture and loyalty.
Print in 2026: Crafted, Considered, and More Valuable Than Ever
Print in 2026 won’t be about volume. It will be about impact.
As digital fatigue continues to rise, print’s strength will lie in its tactility, permanence, and credibility.
What will define print in 2026:
Fewer pieces, better executed: Shorter runs with stronger creative thinking.
Premium finishes and texture: Weight, texture, and detail used to elevate brand perception.
Sustainability as a baseline: Recycled stocks, low-impact inks, and transparent sourcing will be expected.
Smarter digital integration: QR codes, NFC, and AR will extend print into richer digital journeys.
In 2026, print won’t compete with digital, it will complement and anchor it.
The Bigger Shift in 2026: Connected Brand Thinking
The most important change we expect in 2026 isn’t tied to one medium.
It’s a mindset shift.
Brands will stop treating video, spaces, and print as separate deliverables and start designing them as one joined-up brand experience:
Video creates emotion and momentum
Spaces turn brands into lived experiences
Print delivers craft, trust, and longevity
When everything works together, brands don’t just get seen, they get remembered.
Looking Ahead with WOWVI Group
As we move into 2026, the brands that succeed won’t be the ones doing more, they’ll be the ones doing things better, together.
At WOWVI Group, we help brands bring video, spaces and print together into one connected experience, creating work that’s thoughtful, impactful, and built to last.
If you’re planning for 2026 and want to create brand experiences that truly connect, we’d love to talk.
Get in touch with WOWVI Group to explore what’s next.
